Brand Safety Policy

This page explains how WonderLive frames the presence of brands, advertisers or commercial partners within its public environment. It sets out the principles of brand safety, the types of content to avoid, the transparency rules and the limits to be aware of.

It does not create an absolute guarantee that no risk exists: it describes a framework of prevention, control and response proportionate to the service’s stage of development.

This policy is intended for brands, agencies, potential partners, creators, community members and anyone who wants to understand how WonderLive protects the environment in which branded content may appear.

It complements the Content Policy, the Terms of Use, the Creator Terms, the Privacy Policy and the Child Safety page.

WonderLive may gradually introduce or test brand-related formats, such as creator partnerships, sponsored content or future commercial features.

These formats should only be considered available when they are clearly indicated as active in the application or on a dedicated official WonderLive page. This page does not announce the immediate launch of an advertising system, advanced targeting, a brand marketplace or guaranteed revenue.

WonderLive seeks to build a healthier environment for creators, members and partners. For brands, this means avoiding associations with content that is dangerous, deceptive, hateful, exploitative, illegal or contrary to the platform’s rules.

Brand safety rests on three principles: prevention, transparency and the ability to respond when a problem is reported or identified.

Brand safety does not replace the Content Policy. Prohibited or restricted content continues to be handled in accordance with WonderLive’s community rules.

When content breaches these rules, WonderLive may limit it, remove it, reduce its visibility, suspend certain features or take other proportionate measures depending on the context and severity.

WonderLive does not want to associate brands with content that is manifestly illegal, hateful, violent, exploitative, fraudulent, sexually explicit, dangerous to minors, or that harms the dignity, safety or privacy of individuals.

Content involving the sexual exploitation of minors, the endangerment of minors, incitement to hatred, real-world violence or illegal activities is subject to heightened vigilance and may result in immediate measures.

Some content may be legitimate while still requiring particular attention: current events, social debates, health, politics, religion, adult humour, difficult testimonies, educational content on sensitive subjects or discussions around at-risk situations.

WonderLive may apply limits, exclusions or enhanced review depending on the format, the intended audience, the context and the options available to partners.

A creator who publishes sponsored content, a collaboration or a partnership must clearly disclose it when the law or good practice requires it.

WonderLive encourages simple transparency: members should be able to understand when content is published in connection with a brand, compensation, a benefit or a collaboration.

WonderLive may refuse or limit certain partnerships when they do not align with its safety framework, its public values, the protection of minors or its content rules.

Certain sectors, messages or formats may be subject to enhanced review, particularly when they involve sensitive audiences, financial promises, health, minors, gambling, regulated products or subjects with a high risk of confusion.

When brand or advertising formats are activated, WonderLive may offer appropriate controls: category exclusions, sensitive-content exclusions, choice of environment types, incident reporting or specific delivery rules.

These controls depend on the features actually available at the relevant time. They should not be understood as already active for all partners.

Members, creators or partners may report content or a context they consider problematic. WonderLive may review the report and take appropriate measures: removal, limitation, suspension, delivery restriction or a request for correction.

Handling depends on the severity, the context, the available information and the applicable legal obligations.

The protection of minors is a priority. Content, campaigns or partnerships likely to reach minors must comply with enhanced rules of caution, transparency and safety.

WonderLive may restrict certain brand-related formats when they involve minors, supervised accounts, sensitive subjects or products unsuitable for young users.

Audience, performance or usage measurements related to branded content must comply with the Privacy Policy, the Cookie Policy and the applicable consent choices.

This page does not mean that WonderLive uses every existing measurement, targeting or tracking tool. The technologies actually used must be indicated on the dedicated official pages.

WonderLive may share performance or delivery information when such elements are available, useful and compliant with the applicable rules.

WonderLive does not guarantee a commercial result, a return on investment, an audience, a conversion, visibility or the total absence of incidents. Performance depends on the content, the audience, the context, the format and many external factors.

When an incident is identified, WonderLive may analyse the situation, limit delivery, remove content, contact the people concerned or take corrective measures.

Timelines and actions may vary depending on severity, the availability of information, legal obligations, technical constraints and the need to protect the people concerned.

Brands remain responsible for their messages, their promises, their products, their legal obligations and the content they provide or approve. Creators remain responsible for the content they publish and the partnerships they accept.

WonderLive provides a delivery and safety framework but does not replace the legal obligations specific to brands, agencies, advertisers or creators.

For a question related to brands, partnerships or a report concerning brand safety, you can contact WonderLive via the Contact page or at support@wonderlive.io.

Sensitive requests may be directed to the appropriate team depending on their nature: content, safety, privacy, minors, partnership or legal matters.

This policy may evolve along with the service, the available formats, legal requirements and good practice.

Last updated: June 2026. Any final publication or update must be reviewed and approved by an authorised person before going live.